Greg joined 3d Lacrosse in 2009 as a member of the Board of Directors and in 2011 joined the company full time as the President & Chief Operating Officer. In September 2016, Greg became the Chief Executive Officer. Greg is an experienced entrepreneur and general manager with proven expertise in marketing, strategic planning, business development, and finance. Greg focuses on strategic direction, financial planning, marketing, operations, and business development. Greg has served as the President and/or CEO of six operating companies over the past two decades, four of which he was an original founder.
Most recently, Greg founded and served as the Chief Executive Officer of Firehouse Animal Health Centers in Denver, Colorado (2004 - 2010). Firehouse was sold in 2010 to Veterinary Centers of America, Nasdaq: woof.
A former member of the senior marketing team for Ralston Resorts’ Breckenridge, Keystone and Arapahoe Basin Ski Resorts, Greg went on to co-found a pioneering Internet and technical consulting firm, Green Room Productions, which provided online solutions for the travel and hospitality industries. Green Room’s clients included such global brands as Walt Disney Attractions and Virgin Atlantic Airways.
In 1998, Greg and his partners sold Green Room to $400 million Internet consulting company iXL Enterprises, Inc. and began running iXL’s $100 million Western Region. While at iXL, Greg started an iXL Ventures company, Zoaport Animal Health, to create a business-to-business portal for the animal health industry.
Greg subsequently went on to fund and launch Denver-based Max Burgerworks, and sister company Max Sports & Entertainment. In 2003, Max Burgerworks was rated one of Denver’s top 20 new restaurants by 5280 Magazine.
Greg is a member of several boards and councils, including the Board of Directors of 3d Lacrosse, the Board of Commissioners of the United Women’s Lacrosse League (UWLX), the Harlem Lacrosse Advisory Board, the Board of Directors of StyLax (lacrosse apparel manufacturer), the Board of Directors of RW Land & Cattle Company, the Advisory Board of Rye Society Holdings, the Children’s Hospital Colorado Corporate Leadership Council, the Denver Bandits Lacrosse Club (501(c)3), and the 2014 FIL World Lacrosse Championship Sponsorship Committee.
Greg regularly serves as a lecturer in business and entrepreneurship and has spoken at the Daniels College of Business at the University of Denver, the College of Veterinary Medicine and Biomedical Sciences at Colorado State University, The Olin School of Business at Washington University, The Tuck School of Business at Dartmouth College, The Center for Entrepreneurship at the Commons on Champa in Denver, and The SkyBridge Alternatives (SALT) Conference in Las Vegas.
Greg has a BA from Dartmouth College and an MBA from Washington University. He resides in Denver with his wife and two sons.
Greg’s oldest son, Max, plays lacrosse at Tufts University, where he and the Jumbos won the 2019 NESCAC championship and annually make a run at the DIII national championship. Greg’s youngest son, Joey, will also attend and play lacrosse at Tufts University as part of the class of 2024.