Staff

Brooke Farrell

3d Staff 2018-05.jpg
Brooke
Farrell
Director, Marketing

Brooke joined 3d Lacrosse in May of 2013 as the company’s Director of Marketing.

Brooke brings a wealth of sports marketing and lacrosse experience to 3d Lacrosse. He has held prominent positions in the sports marketing world with Genesco Sports Enterprises and the National Football League.

Most recently at Genesco Sports Enterprises, a national leader in corporate sports consulting, Brooke and his team were tasked with working with one of the world’s largest brands, Pepsico. As an Account Director, Brooke led the Pepsico Shopper Marketing Teams in creating partnerships with national customers. As part of the Pepsico Power of One Sales and Marketing team, Brooke managed sports assets across multiple leagues and managed hundreds of ground-up sports programs and promotions.

Prior to Genesco Sports Enterprises, Brooke spent seven years with the National Football League on their Event Marketing Team. Brooke was a key cog in producing the NFL Experience, the League’s million square foot interactive theme park built out each year at Super Bowl. He helped create millions of new event sponsorship dollars for the NFL Experience, worked with event title sponsors and coordinated with NFL partners to successfully plan, implement, and execute all event marketing initiatives. He also has deep experience with print and media promotions and major event management. Brooke served over the years as the Event Director for many made for TV NFL shows including the EA Sports Quarterback Challenge, the Sprint Pro Bowl Skills Show and the DirecTV Battle of the Gridiron.

Brooke is a 1999 graduate of Gettysburg College where he was a three-year member of the Men’s Varsity Lacrosse team and an All-American attackman.

He resides in Denver with his wife Christine and two children.

Position 
Director, Marketing
Words of Wisdom 
There is little success where there is little laughter – Andrew Carnegie
Best Advice You Ever Received 
Listen
Worst Advice You Ever Received 
"...because that's how we've always done it"
Personality in one hashtag 
#wooo (Rick Flair Style)
Professional Passion 
Ordering Pinnies
Farthest Traveled from U.S. 
Japan
What do you do away from work 
Live music, Playing with my kids
What's on the playlist 
Changes often. Today is Dead, Soulive, Talking Heads, The Cult, Lee Dorsey, Sturgill Simpson, Seldom Scene, Bob, MMJ, TV on the Radio and Galactic. A grab bag for sure.
Favorite Movie Line 
"Who am I? I'm the unsilent majority, bigmouth." - Paulie Pennino, Rocky IV
Favorite All-time Matchup 
Foghorn Leghorn vs. any nemesis