Brooke joined 3d Lacrosse in May of 2013 as the company’s Director of Marketing.
Brooke brings a wealth of sports marketing and lacrosse experience to 3d Lacrosse. He has held prominent positions in the sports marketing world with Genesco Sports Enterprises and the National Football League.
Most recently at Genesco Sports Enterprises, a national leader in corporate sports consulting, Brooke and his team were tasked with working with one of the world’s largest brands, Pepsico. As an Account Director, Brooke led the Pepsico Shopper Marketing Teams in creating partnerships with national customers. As part of the Pepsico Power of One Sales and Marketing team, Brooke managed sports assets across multiple leagues and managed hundreds of ground-up sports programs and promotions.
Prior to Genesco Sports Enterprises, Brooke spent seven years with the National Football League on their Event Marketing Team. Brooke was a key cog in producing the NFL Experience, the League’s million square foot interactive theme park built out each year at Super Bowl. He helped create millions of new event sponsorship dollars for the NFL Experience, worked with event title sponsors and coordinated with NFL partners to successfully plan, implement, and execute all event marketing initiatives. He also has deep experience with print and media promotions and major event management. Brooke served over the years as the Event Director for many made for TV NFL shows including the EA Sports Quarterback Challenge, the Sprint Pro Bowl Skills Show and the DirecTV Battle of the Gridiron.
Brooke is a 1999 graduate of Gettysburg College where he was a three-year member of the Men’s Varsity Lacrosse team and an All-American attackman.
He resides in Denver with his wife Christine and two children.