California Gold® and Be The Best
In the fall of 2011, 3d Lacrosse, Inc. announced the signing of a definitive agreement to acquire and integrate Peter Worstell’s San Francisco based “California Gold®” and “Be the Best” lacrosse properties. As part of the acquisition, 3d Lacrosse will also commence travel club operations in California, in line with 3d select travel teams in Colorado and New England. 3d Lacrosse, Worstell, and a new team of managers and coaches will jointly take all assets and programs into the future under the 3d Lacrosse West banner.
Since 2008 California Gold® has been regarded as the top high school invitational recruiting event in the West for the individual player. Be the Best, since 2000, is nationally regarded as one of the finest instructional lacrosse camps in the nation. This venture brings together some of the best and most highly regarded names in lacrosse in the nation.
“I am excited for my California Gold® event and Be the Best camp to now be part of 3d Lacrosse,” states Peter Worstell, founder of both properties. “The rapid traction of 3d Lacrosse as a national leader in training, travel teams, and events has been incredible. Their strategic alliances and forward thinking methodology make for a powerful brand that is great for the development and exposure of young players. The market needs a leader with a clear vision, a clear message, and a great set of products and services. I believe 3d Lacrosse is that company, and I am pleased to join forces with them.”