3d Lacrosse Launches Train In The Now Campaign To Engage With, Bring Digital Teaching and Training Resources To Players at Home
DENVER — 3d Lacrosse has launched Train In The Now, an interactive and social campaign to bring the company’s industry-leading training and development resources directly to scholastic and youth-age athletes nationwide.
As 3d Select teams are currently unable to train and compete together, and could be for an undetermined period of time, 3d Lacrosse’s staff across 14 different regions have joined forces to provide the next best thing: impactful instruction and development at-home and connectivity to their coaches and 3d teammates far and wide.
Utilizing short-form videos packaged for social media, the Train in the Now initiative began as a way to bring slices of the 3d Methodology directly to players as cities and states around the country began instituting stay-at-home orders or urging people to practice social distancing.
As the situation has grown more serious, schools have closed and spring sports have been canceled, 3d Lacrosse has dug in and sought more ways to connect with, teach and help our players improve in what we know is a challenging and much-necessary, but temporary, hiatus from the field and team training.
“We recognize that this is an unprecedented and dire situation nationwide and that, rightly so, lacrosse becomes a secondary priority for our players and their families,” said Matt Rowley, 3d Lacrosse’s Executive Vice President of Business Development.
“But we are committed as a company to our mission of providing the best possible lacrosse instruction and training, and even in these difficult times we are determined to make that happen. By using the advanced resources we have, and by leveraging our staff’s countless years of collective coaching experience, we are providing a platform to educate, mentor and keep strong connections to our players and families.”
The Train in the Now series, Rowley added, aims to help student-athletes stay on the same trajectory for development that they were heading into the spring, while also encouraging individuals to practice responsible social distancing by training by themselves or with their siblings.
While videos and clips are circulating regularly through 3d Lacrosse’s social media channels, complete online training sessions kicked off in early April and are being conducted on a daily basis, with sessions tailored specifically to boys and girls and youth and high school-age athletes.
Sessions held so far have covered topics such as team offense and team defense, a range of individual and positional skills, film breakdowns, nutrition, recruiting, the unique Division I, II and III athletic-academic landscapes and much more.
3d Lacrosse’s leadership plans for the company to continue evolving in the face of what could be uncertainty for young and up-and-coming lacrosse players looking for as many opportunities as possible to eventually play the game in college.
“3d Lacrosse has long prided itself on equipping coaches with the best resources and we will continue to evolve and continue as the sport’s thought leader for providing training and development even if we can’t get the players together on the field for the time being,” said Regy Thorpe, 3d’s Chief Lacrosse Officer.
Weekly online training schedules are being sent directly to 3d Select players and families via email. Anyone in need of schedules or session login information is encouraged to reach to their regional director or manager. Please note that sessions are limited to 300 participants at any given time.
For more information on how to stay connected and continue your training at home, please contact your 3d Select coaches or your regional director or manager.
Be sure to follow the 3d Methodology on Twitter and Instagram (@3dmethodology) and continue to share your training videos from home using #TrainInTheNow and follow the hashtag on social media to see the entire 3d Family in action.
To learn more about 3d Lacrosse and its Select program, visit 3dlacrosse.com/select.
About 3d Lacrosse
3d Lacrosse is the nation’s fastest-growing lacrosse services company, offering innovative training, premier events, select travel teams, showcases and leagues for boys and girls ages six through 18 at all levels of organized competition. Founded in 2009, the Company trains more than 35,000 athletes annually using its proprietary Box-Field Hybrid™ Development System that combines the tight stick-handling and ball control of box lacrosse with the team-based field strategies used in Division I college programs. In addition to lacrosse-specific training, professional coaches help players develop lifelong skills, including dedication, teamwork and critical thinking under pressure. Based in Denver, 3d Lacrosse has additional offices in Annapolis, Atlanta, Boston, Dallas, Hartford, Houston, New York, Portland, Rochester, Tampa and Westfield, N.J. Learn more at 3dLacrosse.com.